Canadian Heritage
Description.
Since 2013, Tandem Communication has been producing Montreal's Canada Day event. Usually held in the Old Port of Montreal, the exceptional circumstances related to the pandemic forced the July 1st celebrations to take on a completely different form.
In record time, Tandem Communication and its partners designed and produced a one-hour web show featuring Montreal and its residents, with performances by several artists: Martha and Rufus Wainwright, Hubert Lenoir, Charlotte Cardin and Patrick Watson.
Tandem Communication conceived the graphic design and all the communication materials for this 2020 edition, including the canadadayMTL.ca website, social media visuals and display panels for the Astral network.
The agency also oversaw the entire audiovisual production shot in the Olympic Park stadium and on the streets of Montreal, media relations, social media strategy and community management, as well as advertising planning.
We thank Canadian Heritage for its confidence.
