MRC de Matawinie
Description.
Seeking to showcase its territory and its 16 unique localities, the Matawinie Regional County Municipality mandated Tandem Communication to develop an awareness-raising campaign of its regional treasures. Thanks to the signature "100% Matawinie," the various communities that make up the municipality will be able to pool their efforts to attract people to the region. The concept works with all target publics because the signature accompanies 16 personalized messages. They’re 16 good reasons to come to Matawinie!
Tandem Communication conducted the strategic analysis and positioning of the Matawinie RCM, the design and graphics of the "100% Matawinie" seal, the graphic norms guide for its use and the promotional tools for the campaign launch.
We also came up with a communication campaign centred on unveiling the signature at a press conference together with a promotional plan based on organizing a contest on Facebook and broadcasting three 30-second commercials from June to September 2020. Tandem's design studio was behind the ideation and writing of the commercials.
