Grimard Optique
Description.
Grimard optique, known for its slogan “You’ll see” has 22 branches to date. The brand has been growing since 1980. In 2019, Grimard Optique wanted to completely refresh its brand image with a younger, more current and colourful visual identity.
Tandem streamlined the brand's graphic look with the latest Pantone trends and tone-on-tone templates, and directed the photo shoot and casting. The new brand image can be seen on all of Grimard Optique's promotional tools (website, signs, in-store displays, social networks, billboards). Tandem Communication also wrote and produced the radio spots broadcast during the launch of this new branding.
