Metro My Online Grocery
Description.
Metro My Online Grocery is a partner of the Laval Rocket hockey team. Through the Quebec Classic, an event promoting Quebec culture through sports and food held during a game at Place Bell, Metro was able to reach the Laval Rocket fans and thank its loyal customers by offering exclusive tickets.
When creating the "100% emotions" theme, the agency first organized a contest across 14 Metro stores on the North Shore and social media to allow "Metro and me" customers to win tickets to the Quebec Classic.
On the day of the game, the agency optimized the visibility of Metro my grocery by offering fans several theme-related activities, as well as activations to create in-store traffic after the event.