Hydro-Québec
Description.
Following a call for tenders issued by Hydro-Québec, Tandem was honored to be entrusted with the activation mandate for the "Les bons réflexes" summer promotional tour. This strategic partnership brought Tandem's creative and logistical strengths to bear on this important awareness campaign.
Hydro-Québec's objective was to encourage festival-goers to adopt good eco-responsible habits. To achieve this, the state-owned company deployed its activation at several major events across Quebec, including the FrancoFolies de Montréal, the Festival d'été de Québec, the Festival Western de St-Tite and several other not-to-be-missed events.
At the various sites, Tandem orchestrated a friendly interactive experience, inviting participants to test their knowledge with a fun quiz. An original way of conveying the right reflexes in a positive and engaging way.
This large-scale tour presented a major logistical challenge. Tandem was able to deploy its event expertise brilliantly to ensure impeccable performance in each of the activation environments.
This successful mandate once again demonstrates Tandem's professionalism and dynamism, capable of meeting the most ambitious challenges with creativity and rigor.
