Groupe Robert
Description.
Groupe Robert, a major logistics player in North America, wanted to strengthen its employer brand with both talent and customers. The company commissioned Tandem Communication to highlight its services and attract new candidates.
Tandem created a corporate video focusing on the human element - the employee who is essential to any operation. The video links Groupe Robert's expertise with its social and environmental commitment. The video demonstrates the company's skills and dedication. The result testifies to the high value placed on employees. The cinematographic aspect highlights the experience of the workers.
Distributed internally and on social networks in various forms, it aims to recruit new talent and promote the company's service offering.
In parallel with this corporate video, Tandem managed Groupe Robert's social networks. The objective was to share the know-how of the team, always on the lookout for innovation to better serve its customers. The company's values and vision guided the content published.
The agency created content that touched the heart and inspired confidence. Thanks to a strategy aligned with Groupe Robert's priorities, Tandem put in place publications appropriately targeting communities. User engagement on Facebook rose sharply, while the number of subscribers on LinkedIn increased significantly.
Tandem is proud to have worked with Groupe Robert to positively strengthen its employer brand.
