Behaviour
Description.
Behaviour Interactive is one of the largest independent video game developers in North America. In 2016, the company launched Dead by Daylight, a hit multiplayer horror game with 15 million players worldwide.
To celebrate the game's third anniversary, Behaviour wanted to produce a live stream broadcast on Twitchand YouTube to let its community discover the new features, advances and company promises for the future of its game. More than 85,000 simultaneous viewers streamed the broadcast.
Tandem Communication developed a décor based on a talk-show stage format with an interview area and space for a live band. A custom-made set was produced with artefacts referencing the game' s universe. The audience on site was none other than the 200 developers of the game, who came to see and share the scope of its success. Afterwards, the Dead by Daylight team saw their corporate colleagues appear at New City Gas to continue celebrating together.