Aéro Montréal
Description.
For the Snowbirds air show over the Old Port of Montreal, Aéro Montréal wanted to create a public and corporate event to promote the aerospace industry and position Montreal as one of the world's three major capitals in this sector.
The concept of the event made it possible for visitors to experience several aerospace-related activities through a discovery tour in six zones: history, design and conception, manufacturing, flight, innovation and the talent lab. A conference area was also set up to present National Defence's major procurement programs and to discuss pilot training systems.
Results: an event created and produced in less than two months, 2,500 visitors, 28 exhibitors, 200 panel discussion participants, and extensive media coverage.
